A Preliminary Investigation
This study was concerned with examining the video viewing trends of customers of two video outlets. Store 1 was in a 'typical' Canberra suburb whilst Store 2 was a 'typical' non-rural town of New South Wales.
Two time periods were compared - January and July 1984; and January 1984 and June/July 1986. A comparison of the first time period examined showed that:
- PG (at 21.26 per cent) and M-rated (at over 30 per cent) videos maintained a constant share of the market
- G-rated video share of the market decreased (no doubt owing to school holiday periods)
- R-rated market shares decreased in both stores, and X-rated video market shares rose in Store I and dropped in Store 2 (media, political and public focus on these videos seems the most reasonable explanation for these trends).
The second time period of comparison January 1984 and June/July 1986 saw differing hiring patterns from the first time period for R and X-rated videos.