The Day for Daniel project today received a silver award in the community-led category of the 2018 Australian Crime and Violence Prevention Awards (ACVPA).
The ACVPAs recognise best practice in the prevention or reduction of violence and other types of crime in Australia.
Daniel Morcombe Foundation Chief Executive Officer Holly Brennan said that Day for Daniel is Australia’s largest child safety and awareness raising day.
“It’s a national day of action. We ask people to wear red and to educate children about personal safety,” Ms Brennan said.
“We want to make Australia a safer place for all children. Our overall goal is to prevent children from experiencing abuse or if they have, helping them to identify this and talk to an adult who can help them,” she added.
These annual awards recognise the outstanding contributions being made across Australia for crime prevention, including the development and implementation of practical projects to reduce violence and other types of crime in the community.
Australian Institute of Criminology (AIC) Director Michael Phelan APM said that Day for Daniel provides families with a conversation starter and an opportunity to discuss safety strategies openly.
“This is a unique program that engages young people, educators, parents and carers to talk about abuse prevention skills, safety and protection strategies, and raise awareness around the incidence of and responses to child abuse,” Mr Phelan said.
All projects are assessed each year by the ACVPA Board, which consists of senior law enforcement representatives from each state and territory police service, and chaired by the AIC Director.
The awards are a joint initiative of the Australian, state and territory governments, coordinated by the AIC and co-sponsored by the Ministerial Council for Police and Emergency Management.
For more information about the award winners, visit
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