Australian Institute of Criminology

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Unsolicited bulk email ('spam')

Traditionally, there were few controls on advertising conducted by mail and direct marketers inflicted a barrage of advertising material on unsuspecting, and often unwilling, recipients. The electronic equivalent, known as 'spam', entails the same idea carried out through the use of Email. Its future equivalents may be even more invasive with self-opening attachments which could carry viruses into the recipient's computer hard drive causing damage and loss.

Source: Smith R 2000. Deceptive and misleading on-line advertising and business practices, paper presented at the Communications research forum 2000, 4-5Oct2000


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